Summary
Are you ready to take your sales leadership skills to the next level in Victoria's award-winning, full-service hotel? With 200+ elegantly appointed rooms and 5,000 square feet of meeting space, this hotel is committed to providing exceptional and personalized customer experiences that set new standards for modern hospitality. The Director of Sales, reporting to the General Manager and serving as a key member of the Executive Management team, is responsible for overseeing all aspects of hotel sales, marketing, and revenue generation. This role involves managing both reactive and proactive sales and marketing efforts for the hotel and its outlets. The Director of Sales provides effective leadership to the sales associates, supports outlet managers in their marketing endeavors, and ensures the achievement of property sales objectives and booking goals. Additionally, the Director of Sales is in charge of the sales and marketing budget, and they play a pivotal role in devising and implementing strategies to achieve the organization's goals. We are seeking a dynamic leader with a proven track record in this field, and if you possess the required qualifications, we encourage you to get in touch with us.
Description
- Providing leadership and overseeing sales activities for the Sales team.
- Championing a sales culture among associates and managers in the hotels.
- Collaborating with revenue management teams to achieve budgeted RevPar by balancing occupancy, mix, and rates through rate adjustments based on cost, competition, supply, and demand.
- Developing and managing the sales budget, expenses, flow through, and recovery to maximize returns.
- Generating profitable strategies by evaluating business/sales goals, market opportunities, past results, and available resources.
- Directing sales activities, measuring progress, and making necessary adjustments to retain existing business and attract new customers.
- Coaching and supporting sales associates to create an effective, dynamic team.
- Managing performance to achieve sales goals and conducting performance appraisals for the sales team.
- Reviewing benchmarking reports and competitive shopping reports to maintain awareness of the hotel's market position.
- Developing and executing strategic and tactical marketing initiatives and annual marketing activity calendar for hotel and restaurant outlets to capture demand and gain market share from competitors.
- Engaging with contacts for brand sales and marketing initiatives, training, feedback, and coaching.
- Leading Social Media efforts to ensure dynamic, engaging, and effective messaging.
- Ensuring cost control and meeting budgeted expenses, including approving master bills, VIP gifts, complimentary rooms, etc.
- Conducting account and market research to implement effective sales strategies for each market segment and grow market share.
- Overseeing the property CRM (CI/TY) and ensuring proper documentation of client communication, proposals, and contracts.
- Conducting outside sales calls, telephone solicitation, and site inspections to build relationships and target new business.
- Professionally representing the hotel at events, tradeshows, conferences, and industry-related workshops and while entertaining clients.
- Participating in industry-related events, clubs, societies, organizations, and committees.
- Preparing and evaluating monthly reports and taking appropriate actions.
- Promoting the organization's mission and values internally and externally, and ensuring adherence to these values and mission.
Requirements
- Minimum of 5 years' experience as a Director of Sales in the hospitality industry, with a proven track record.
- Post-secondary education in Sales or equivalent, preferably in Hospitality.
- Excellent communication skills, both verbal and written.
- Highly energetic, self-starter with strong sales skills, including negotiation, prospecting, and presentation.
- Effective sales leadership, capable of motivating and guiding the team to achieve goals.
- Strong organizational skills and attention to detail.
- Commitment to delivering superior customer service.
- Ability to work both independently and collaboratively in a team environment.
- Established industry contacts and marketplace knowledge.
- Computer literacy, including proficiency in Excel, Word, group booking systems, internet, email, and CRM systems (CI/TY).
- Ability to work well under pressure.
- Commitment to superior customer service