J
4285
E-Commerce Manager
Apparel
BC - British Columbia, VANCOUVER
Details

Summary

Our client is an established apparel retailer and a Canadian destination for both mens and ladies fashion in Canada where you will find the perfect fit, quality and value.  With 85+ stores from coast to coast, an ecommerce business, it continues its devotion to innovation in design, fabric and washes .  The E-Commerce Manager has the overall responsibility for the creation, consumer adoption, growth and profitability of the company’s eCommerce channel. This spans eCommerce Logistics, Product Content Creation and Merchandising, eCommerce Marketing Strategy and Online Content Production.  Working with the Buying Team, define Assortment Strategy and dotted-line oversight of Buying & Planning.

Contact Michelle Doucette at 604.734.5584 x3 or submit your resume in confidence below.

Description

eCommerce Strategy

  • Responsible for the overall management and marketing of the eCommerce website on both a strategic and tactical day-to-day basis ensuring that all KPI’s are being delivered upon.
  • Establish overall strategy, Pro Forma Revenue and Cost Projections for the business.
  • Establish eCommerce Strategies, Operating Plans and Budgets.
  • Working with the Buying Team, define Assortment Strategy and dotted-line oversight of Buying & Planning
  • Working with the Marketing Director, to build business plan and strategy
  • Ensure that the eCommerce & eCommerce Marketing Programs are in synch with and support the overall company direction and strategies
  • Report activities and executive level program metrics and performance to the Senior Management Team
  • Establish and maintain eCommerce support within the company and the community of Store Managers.
  • Act as the Subject Matter Expert on Digital Best Practices in eCommerce.

Site Management and eCommerce Operations

  • Responsible for the eCommerce portion of the website’s content look and feel, branding experience, messaging, site features, information architecture, and functionality.
  • Oversee the development of eCommerce portion of the website so that the consumer is able to effortlessly navigate and use website features and functionality to create a seamless user experience.
  • Lead the development of business requirements related to the website.
  • Use KPIs to manage key site performance metrics and build site traffic, conversion performance, and manage key analytics to drive eCommerce site enhancements and performance.
  • Drive defined KPIs encompassing traffic, conversion, and average order value optimization.
  • Ensure that business requirements are adequately reflected in IT project definitions.
  • Accountability for the management of functional roadmap and delivery of enhancements.

eCommerce Marketing

  • Direct and approve eCommerce eMail stream (for both eCommerce-dedicated and shared-with-chain emails), content and tactics and monitor performance and conversion.
  • Implement new ideas and innovations to grow and improve eCommerce marketing.
  • Direct eCommerce SEO program, ensuring site, links and all content is optimized to build organic traffic.

Vendor Management

  • Collaborate effectively with Marketing to ensure execution and success of cross-channel marketing programs to drive revenues and traffic in stores.

Requirements

  • 5 years of digital experience in eCom & on-line marketing in a retail or multi-channel retail environment. 
  • Proven experience in a management capacity and one who is committed to train, develop, mentor and coach team members. 
  • Highly detailed, organized thinker who can strive in a fast pace environment, working with a variety of people while managing multiple projects and deadlines. 
  • Experience with Merchandise Systems, Commerce Manager, Google Analytics and other content management solutions an asset. 
  • Has a solid understanding in all aspects of sales, including business planning. 
  • Highly effective in communications both verbally and in writing. 
  • Knowledge of cost analysis, fiscal management, and budgeting techniques. 
  • Strong in problem identification and problem resolution skills. 
  • Able to build and maintain lasting relationship

Perks & Benefits

Dental
Extended Health

Position Type

Permanent
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